Co-founder & Chief Executive Officer
Originally from London, currently residing in San Francisco. Fifi has spent 10 years developing consumer and B2B products at scale, across the UK, Europe, and the US. Most recently, Fifi supported Meta's Health & Fitness team, an organization that built software for hardware devices with a focus on improving consumer health through mediums such as AR/VR. While at Meta, she also developed consumer products for Messenger, with over 150 million MAUs, and designed the Workrooms (Web) product - first of it’s kind.
As a two-time founder and early hire, Fifi's experience is rooted in both 0-1 product building and growth stage scaling. In 2019, she co-founded a Y Combinator-backed fintech startup. Prior to that, she joined Bulb in 2017 as one of the first design hires, designing core member experiences. During her time in this role, product usage across iOS, Android & Web grew from 100,000 monthly active users to over 1.4 million.
She holds a Bachelor's degree in Social Policy with Government from the London School of Economics and is a Fulbright Scholar. She is entirely self-taught in product design and front-end engineering.
Outside of work, Fifi enjoys sailing in the Bay Area and riding her motorcycle throughout Northern California. Any vehicle really.